Email Marketing
Campaign planning, writing and reader outreach that build a direct relationship between you and your readers.
About this service
Email lets you speak directly to people who have chosen to hear from you. We plan and write campaigns for your book and help you engage your readers in a way that feels personal rather than pushy.
Does this sound familiar?
- You have no email list, or have one you rarely use.
- You are not sure what to send, how often, or how to start.
- Your launch or promotion needs clear, well-written emails ready on time.
- You want to follow the rules around permission and unsubscribing.
Who this is for
Authors preparing a launch, authors with a backlist, and authors who want a lasting connection with readers beyond any single platform.
What we do
- Author and book email campaign planning
- Campaign content development: writing and structure
- Reader outreach and audience engagement guidance
- Advice on using consent-based lists and respecting unsubscribe requests
The exact scope is agreed with you in a written proposal.
Our process for this service
We learn your goals
We discuss your book, your readers and what you want each email to do.
We plan the sequence
We outline the campaign, timing and content for your review.
We write the emails
You review and approve each message before anything is sent.
We review and refine
We look at what happened and suggest improvements.
What you receive
- A campaign plan
- Written emails ready for your approval
- Setup guidance for your chosen email tool
- A short review with recommendations
What we cannot control
Open rates, clicks and deliverability vary and are outside our control. We only support emailing people who have given permission, in line with the anti-spam and data protection rules that apply, and we cannot guarantee results.
See this service in practice
Examples from recent authors are shown, with permission, on our portfolio page.
View portfolioWorks well with
Email Marketing FAQs
Do you buy or scrape email lists?
No. We only work with audiences who have given permission to be contacted.
Which email tool do I need?
We can advise on a suitable tool for your situation and the countries your readers are in.
Do you send the emails for me?
That depends on the plan we agree. Either way, you approve every email first.
Interested in Email Marketing?
Tell us about your book. We will explain what is realistic and how this service could fit a wider plan.